When you think of Snoopy, chances are you imagine Charles Schulz’s lovable beagle lounging on his doghouse or playfully hanging out with Woodstock. What you might not expect, however, is Snoopy starring on the dial of one of the world’s quirkiest luxury watches. Yet, that’s exactly what Bamford Watch Department (BWD) has done with Franck Muller’s legendary Crazy Hours—and it’s nothing short of spectacular.
This isn’t just another watch release. It’s a 25-piece limited edition collaboration that blends Swiss horology, playful artistry, and a dash of nostalgia. Let’s break down why the Franck Muller x Bamford Crazy Hours Snoopy edition has collectors and watch enthusiasts buzzing.
1. Snoopy Takes Center Stage in True Crazy Hours Fashion
At first glance, this watch looks like a charming tribute to Snoopy—but look closer, and you’ll see it’s packed with surprises. Instead of the traditional orderly sequence of hour markers, the Crazy Hours complication lives up to its name by jumbling the numerals all over the dial.
So, while Snoopy’s arms act as the hour and minute hands, the hour hand doesn’t move in the usual clockwise fashion. Instead, it jumps erratically to the next out-of-sequence numeral, creating a playful yet technical marvel that keeps you guessing every time you glance at your wrist.
This makes it more than just a Snoopy-themed watch—it’s a conversation starter and a true collector’s piece.
2. A Luminous Dial That Shines After Dark
Luxury watches are all about the details, and this one doesn’t disappoint. Snoopy isn’t sitting on the dial alone—he’s surrounded by concentric luminous loops that glow in low light, ensuring the watch comes alive after hours.
This glowing spotlight effect means Snoopy is never overlooked, whether you’re in a dimly lit lounge or just admiring it at night. It’s a feature that adds both charm and utility, while also making the piece feel almost animated.
3. Woodstock Makes a Cameo Appearance
What’s Snoopy without Woodstock? The Bamford team clearly understood that the iconic duo had to stick together. That’s why you’ll spot Woodstock perched twice on the dial—at the 10 and 6 o’clock numerals.
This subtle addition is the kind of detail that fans of Peanuts will adore. It’s not overwhelming, but it’s enough to put a smile on your face every time you notice Woodstock keeping Snoopy company.
4. George Bamford’s Playful Vision
George Bamford, the creative mind behind Bamford Watch Department, has never shied away from bold and playful watch designs. His enthusiasm for this project shines through in every detail.
“I can’t stop smiling when I look at this watch because it has so many cool features,” Bamford said.
From the glowing circular patterns to Snoopy’s arms doubling as hands, Bamford infused this watch with personality. For collectors who want a watch that breaks the mold of traditional Swiss luxury, this collaboration is exactly that—a fusion of fun and fine craftsmanship.
5. Bold Design Meets Classic Materials
Despite its playful theme, the watch doesn’t compromise on build quality. The case is crafted from matte black coated stainless steel, giving it a sleek and modern edge. Paired with a black fabric strap, the overall look balances sophistication with whimsy.
This choice of materials ensures durability, while the all-black setup makes the dial’s design pop even more. Snoopy becomes the undeniable star of the show.
6. Exclusivity at Its Finest: Only 25 Pieces Worldwide
In the world of luxury watches, scarcity often fuels desire—and this collaboration is no exception. With only 25 pieces produced, the Franck Muller x Bamford Snoopy Crazy Hours is destined to be a sought-after collector’s gem.
This means owning one isn’t just about telling time—it’s about owning a rare piece of art that combines Swiss engineering, pop culture, and playful design.
7. The Price of Playful Luxury
So, what does it cost to have Snoopy telling time on your wrist? This limited edition watch is priced at £28,000 GBP (around $37,100 USD) and is available directly from Bamford Watch Department.
While that’s certainly an investment, serious collectors understand that limited-run collaborations like this often appreciate in value—especially when they tap into beloved cultural icons like Snoopy and Woodstock.
Also Read : LEGO’S EVERLASTING FLOWERS
Why This Watch Matters Beyond the Price Tag
The Franck Muller x Bamford Snoopy Crazy Hours isn’t just about nostalgia or novelty. It’s an example of how luxury watchmaking is evolving—moving away from rigid tradition and embracing creativity, storytelling, and fun.
By combining Franck Muller’s groundbreaking Crazy Hours complication with Bamford’s imaginative design philosophy, this watch proves that luxury doesn’t always have to take itself so seriously. Sometimes, the most extraordinary creations are the ones that make us smile.
Final Thoughts
If you’re a watch enthusiast, a Snoopy fan, or someone who simply appreciates rare, conversation-worthy timepieces, the Franck Muller x Bamford Snoopy Crazy Hours is a dream come true.
It’s a bold reminder that luxury can be playful, watches can tell stories, and timekeeping doesn’t always have to follow the rules. With only 25 pieces in existence, this collaboration is bound to be remembered as one of the most charming and creative crossovers in modern watchmaking.
