Scarlett Johansson has played superheroes, spies, and complex characters on the big screen—but now she’s stepping into a whole new role: skincare entrepreneur. Her brand, The Outset, has officially launched in the UK, and beauty fans can’t stop buzzing about it.
But this isn’t just another celebrity skincare line. Teaming up with beauty industry pro Kate Foster, Scarlett is on a mission to simplify skincare, focus on gentle formulas, and prove that you don’t need a 10-step routine to get healthy, glowing skin.
So, what makes The Outset stand out in a crowded beauty market? Let’s unpack it together.
1. The Outset Is About Gentle, Barrier-Friendly Skincare
If you’ve ever battled acne, dryness, or sensitive skin, you know how frustrating it can be when products promise miracles but end up making things worse. Scarlett and Kate totally get it—they both struggled with their own skin issues.
That’s why The Outset is built on one core philosophy: protecting and strengthening your skin barrier. Instead of harsh actives or complicated routines, these products are designed to be simple, effective, and kind to your skin.
In Scarlett’s own words:
“I saw that so many others could identify with my skin struggles. My goal was to prove that gentle, barrier-nourishing products could deliver amazing results. And it had to be easy, as effortless as slipping on your favourite white tee.”
2. The Line Has 8 Key Products
Unlike brands that launch with 30+ items, The Outset is starting strong with just eight essentials. This makes it easier to build a routine without feeling overwhelmed.
Here’s what you’ll find in the collection:
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Gentle Micellar Antioxidant Cleanser – A soothing yet effective cleanser.
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Firming Vegan Collagen Prep Serum – Helps prep skin while boosting firmness.
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Nourishing Squalane Daily Moisturiser – A lightweight daily hydrator.
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Smoothing Vitamin C Eye Cream – Brightens and refreshes tired eyes.
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Restorative Niacinamide Night Cream – A rich cream to support overnight repair.
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Exfoliating Caffeine Micro Polish – A gentle exfoliator with a kick of caffeine.
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Ultralight Moisture-Boosting Oil – For those who love a nourishing face oil.
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Purifying Blue Clay Mask – Perfect for deep-cleansing days.
With prices starting at £32 (and a starter set for £50), the line sits comfortably in the “affordable luxury” range—premium enough to feel special, but not so expensive it’s out of reach.
3. The Star Ingredient: Hyaluroset Complex
Every skincare line has a signature ingredient, and for The Outset, it’s something called Hyaluroset Complex.
Think of it as a botanical-powered cousin to hyaluronic acid. It’s plant-derived, delivers instant and long-lasting hydration, and helps skin look plumper, smoother, and healthier over time.
So if your skin loves hydration but you’re looking for clean, plant-based alternatives, this ingredient is a major win.
4. Collaboration With Kate Foster
Scarlett didn’t dive into skincare solo—she teamed up with Kate Foster, a beauty executive with years of experience in the industry. Together, they shaped The Outset to reflect both science and real-life skincare struggles.
Kate describes the brand as:
“The Outset is where simplicity and purpose meet – clean, results-driven skincare for all.”
That balance between accessible and effective is exactly what sets this line apart.
5. Exclusively Available at Cult Beauty in the UK
For UK beauty lovers, the big news is that Cult Beauty has the exclusive rights to carry The Outset. If you’re already familiar with the retailer, you know they’re selective about what they stock. That means Scarlett’s line has joined a carefully curated list of cult-favorite brands.
So, whether you’re new to skincare or already a Cult Beauty regular, The Outset is officially within reach.
6. Inspired by Personal Struggles
What makes this launch more authentic than some celeb-driven lines is Scarlett’s personal connection. She’s openly talked about her own skin sensitivity and struggles with acne, which made her determined to create something real.
Instead of chasing trends, she wanted a line that was gentle enough for daily use but still packed a punch when it came to results.
And let’s be honest—when someone who spends hours under harsh makeup, bright lights, and constant stress swears by a product designed for sensitive skin, you pay attention.
7. The “Everyday White Tee” Philosophy
Scarlett often compares her approach to skincare with something as simple and effortless as putting on a classic white t-shirt.
That’s what The Outset is all about: making skincare uncomplicated.
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No overwhelming ingredient lists
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No 15-step routines
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No harsh formulas that strip your skin
Just clean, straightforward products you can use every day without thinking twice.
8. Sustainability and Conscious Choices
Beyond being gentle on your skin, The Outset is also mindful of the planet. The line incorporates eco-friendly practices like recyclable packaging and sustainably sourced ingredients.
It’s not just skincare for you—it’s skincare that respects the bigger picture.
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9. Why The Outset Stands Out in a Crowded Market
The celebrity skincare space is crowded—let’s be real. From Rihanna’s Fenty Skin to Hailey Bieber’s Rhode, we’ve seen a lot of launches.
But The Outset feels different for a few reasons:
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Simplicity first – It’s not about chasing a 20-product lineup.
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Skin barrier focus – Protecting and repairing is the top priority.
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Botanical alternatives – Like Hyaluroset Complex for plant-based hydration.
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Personal authenticity – Scarlett isn’t just slapping her name on a label; she co-created this with her own struggles in mind.
Final Thoughts
Scarlett Johansson’s The Outset is more than just another skincare line—it’s a thoughtful, pared-down collection designed for real people with real skin concerns.
By focusing on gentle, barrier-friendly ingredients and cutting out the clutter, Scarlett and Kate have created something refreshing in a market often overwhelmed by hype.
Whether you’re building your first skincare routine or simplifying an overstuffed shelf, The Outset is worth checking out—especially now that it’s officially in the UK via Cult Beauty.
Sometimes the best routines aren’t the flashiest—they’re the ones that feel effortless, like your favorite white tee.
